Permedio is a medical service, enabling patients to improve their medication treatment. A patient’s genes are examined by modern, scientifically proven analysis, that are responsble for the processing of the drugs the patient is currently taken. This is done to test which drugs based on your personal genotype are effective on you.
This project was a basic idea in the beginning, which lead to a Seed A and B funding and a 2-year long development of the product itself. I was responsible for the entire creative process form the beginning on. A website with a webshop for patients to buy the product, an interface for exisiting and new patients to enter their data, and a management tool for the company to process the orders was created. Additionally, all printed materials such as the boxes delivered to the patients, stationaries and marketing materials were created during that time.
My role: Art Direction / Product Development